Using Google Search Operators
Your first question may be what is a search operator? Well if you have done your keyword research you have already used one, the “allintitle” operator. As you hopefully learned the allintitle operator allows you to refine your Google search results. Well guess what, Google has a bunch more operators you can use to help you find exactly what you are looking for. Here is some info that will help you use these operators to make your search engine marketing much easier.
A few Great Operators: Here a few operators and how to use them.
inurl: This operator will return search results that contain the search term in the URL of the site. This can help you find sites that are more likely to help you build quality backlinks and here is how:
Search for ( inurl:blog photography ) this will return results for sites that have the word blog in the url, and are related to Photography. Which will be great place to leave comments if your site is related to photography.
Other Terms to Use when looking for sites on which to build backlinks using the inurl: operator with terms such as forum, submit, subit-link, submit-url, submitsite, etc. and remember to also include a keyword related to your niche so that your links will be more relevant.
Site: We can use this operator to find a specific kind of website. This is important because links from educational and government site may often receive more credit from search engines and thus better rankings. Here is how it works:
Search for ( site:.edu photography ) this will return results for sites that have the extension .edu, and are related to Photography. Which will be great place to leave comments if your site is related to photography. It is also great to use this operator to find extensions like .gov and .org
intext: This will show results that contain the search term in text on the website. This can help you find sites that are looking for links, comments, etc.
Search for ( intext:.”submit url” photography ) this will return results for sites that have the text “submit url” on the page, and are related to Photography. Which means that they most likely have an option that allows you to submit a url.
Combining Operators: Obviously there is some useful stuff you can do with operators but what if you could use them together? Well, you can and here is how.
- Search for: ( inurl:blog site:.edu intext:”post a comment” photography )
- This will return results for educational websites that have a blog and contain the phrase “post a comment” on the page. which would be a fantastic place to start building backlinks if your website is related to photography.
Additional Operator: There are several other operators you can use, check out this link for a listing of these operators, what they do and how to use them.